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The World Needs More Coaches

Posted on April 21, 2021
confident woman looking forward

This past year has been one of total transformation. As Carlo Bos, our co-CEO, noted around this time last year, the pandemic has been a catalyst for us to reflect on three levels of relationship: our relationship to ourself, our relationship with others, and our relationship to the bigger world or greater thing. Hitting the “pause” button in March 2020 gave us the opportunity to enter a new era of Relationship with our world 

Lets look at how those three levels of relationship have been impacted by the events of the past year and explore the key role coaches play in helping us heal and even thrive in the future. 

One: Relationship with self 

There is no question that the pandemic has affected our relationship with ourselves. With the downfall of the economy, many people lost their jobs and found themselves struggling to keep up with finances and a sense of purpose. Social distancing regulations caused people to internalize emotions of fear, frustration, isolation, and sadness. And the rise of the Black Lives Matter movement directed our energy toward a variety of complex emotions around injustice and oppression 

Often, when people are faced with charged emotions (both positive and negative), they become skilled at ignoring them, pushing them down deep inside to avoid facing them. Ignoring these emotions can severely limit your potential for achieving a truly fulfilling life. This is where Co-Active coaches can help. 

Co-Active coaches are skilled at process coaching. When a Co-Active coach notices their coachee is stuck in an emotion, they use this principle to create a safe space to explore and experience the emotion. This process creates a pool of new energy that shifts the coachee into a place where they can create from it. 

Entering a coaching relationship is one of the best ways to explore and process the variety of emotions we have experienced over the past year. Additionally, coaches help people explore life purpose and values that serve as a foundation for designing a unique and compelling life for themselves.  

Two: Relationship with others 

The past year has also had a dramatic impact on our relationships with others. As we have been asked to distance ourselves physically and socially from one another, finding new ways to connect with friends, colleagues, and loved ones has been of paramount importance.  

In public, wearing face masks has covered our smiles and our frowns, and it is simply more difficult to see and connect with how people are feeling. 

At work, those who have the option to work remotely often rely on collaborative software platforms such as Zoom. But this innovative technology is also taking a toll on our health and our relationship with others. People are experiencing the new phenomenon of Zoom fatigue, which can show up even if you haven’t left your couch and even after meetings with colleagues you love and friends you miss. 

The pace of our lives has quickened, and we have become increasingly action-oriented and results-driven. It seems expedient to dispense with all the “soft” stuff (being) and instead just push to “get the job done” (doing). Unfortunately, this leaves us feeling disconnected and desperate for meaning and belonging. We wind up with what we might call “the hamster wheel” experience of life, as we run around alone in circles, desperately trying to get things done, only to find ourselves right back where we started. 

So how can we find authentic connection and intimacy with others these days? This is where the Co-Active philosophy and the coaching skill of deep listening can have a transformative impact on our relationships with others.  

Co-Active philosophy: At it’s most basic, Co-Active means simply “being in action…together.” It is so important to begin with the relationship and then have action arise from there. Staying in tune with one another’s being, and integrating that with the work we are doing, is what helps us stay in deep connection with one another.  

Levels of listening: In Co-Active coaching, we talk about three levels of listening. What distinguishes them is where you focus your attention.  

  • Level 1 listening is listening primarily to yourself, or your own thoughts. You could be focusing on any number of things. Maybe you’re thinking about what to say next, and so you are only half-hearing what the other is saying.   
  • Level 2 listening is when you are intensely focused on what the other person is saying, with nothing distracting you.  
  • Level 3 listening is also entirely focused on the other person, but it is deeper and has more range. You listen beyond just the words. You become aware of body language, the inflections and tone of their voice, their pauses and hesitations. Imagine being tuned in to whats happening in their mind and heart.  

Practicing listening at level 3 with colleagues, friends, family and even those essential workers you interact with behind your face mask is a transformational way to create intimacy, connection, and love in a world that is overcoming such a challenging time.  

Three: Relationship with the wider world.  

Finally, the past year has uncovered a lot about our relationship with the larger world 

Just a few weeks ago, Apple TV released the documentary The Year the Earth Changed, which reveals the positive impacts the Earth experienced during the global lockdown. In the film, we see captivating stories about how communities evolved to work with nature instead of fighting against it. And we witness how endangered species gained strength and momentum 

Another example of how the past year has affected our relationship with the wider world is evident in the momentum achieved in the Black Lives Matter movement, where we saw global co-operation and focus to start addressing systemic injustice.  

Many people are hungry to learn from what this past year has to offer, and coaching is one highly effective way for people to reflect, gain self-awareness, connect the learning to purposeful ideals, and taking action around what is important.  

As you can see, the world needs more coaches, now more than ever.  

To help bring Co-Active training to more people this summer, CTI is giving away two seats to one of our two introductory courses: Co-Active Fundamentals of Coaching or Co-Active Leadership Experience based in the United States.  

To enter this contest for a chance to win a seat in a Co-Active training course this summer, head here. (Note: This promotion is only valid for USA based residents.)

Also: everyone who enters the contest will get a $200 coupon that they can apply to either a Fundamentals or Co-Active Leadership Experience taking place in June, July or August 2021.

If you’re still on the fence about whether to commit to Co-Active training this summer, check out this positive feedback from some recent Fundamentals students. 

Lauren Guthrie: “I completely underestimated the way in which my mind would be blown from this experience.” 

Sophia Cleverly: “The experience was enriching and energizing, and it was packed full of skills that are important in being a better human being who is engaged in the lives of the people around them.” 

This summer is the perfect time to start your Co-Active journey. We hope to see you soon!  

What People Are Saying

  1. Yes, the world needs more coaches (people “being” in the space of coaching, whether they have a formal role “doing” coaching or not). Thanks for this!

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    1. Yes, absolutely Lisa. Thank you for mentioning that. Learning the skills of coaching is beneficial for everyone – not just professional coaches. Whether you are interested in integrating coaching skills at work OR you are simply wanting to develop personally and improve the important relationship in your life, or you can’t go wrong by taking a coaching course.

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    2. In the past year, I have often found myself listening to friends, family, colleagues, random people at the supermarket…and have found not only to help them, but also myself in the process by just being there, by just REALLY listening to them and being fully present. As a result, I’ve decided to slightly pivot my consulting business to include more coaching and haven’t regretted it. It’s what brings me here today- to see how I can be more effective in my practice!

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    3. I love being a part of helping others become more coach-like, even those not in formal coaching roles. The Co-Active method is so helpful.

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    4. I love being a part of helping others become more coach-like, even those not in formal coaching roles. Co-Active Coaching boom introduced me to coaching.

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  2. I’ve been coached by a couple of CTI coaches and it was transformative. I would love to be a part of this program!

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    1. I’m so glad to hear of your positive experience with Co-Active Coaching. We would love to have you in the program!

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    2. I have been practicing and learnig about Coaching since 2014. Seven years after and after this pandemic, I truly believe that more coaches are needed. I would like to be part of the solution amd not of the problem.

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    3. This is awesome. Helping others to examine themselves and their space in these very stressful times is certainly a blessing.

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  3. Such valuable insight! It is tremendously important to be in regular reflection with those 3 relationship levels! I love the philosophy of acting together; it reminds me of the proverb, “If you want to go fast, go alone. If you want to go far, go together.”

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    1. Hi Arianna. We’re glad that the levels of relationship resonate with you! Thanks for sharing that proverb :).

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  4. Thank you for the work you do in the world. Thank you for creating opportunities like this to get involved in the Co-Active community. <3

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    1. Sam – so nice of you to leave us this comment. We are excited about creating these opportunities to connect as a community.

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  5. Coaching is such an amazing part of my life and I love how it is infiltrating other areas of business and institutions. It is my hope that coaching will continue to build in schools and school districts as the power of coaching is truly a way for improvement. I hope it will become more of a priority in the world of education. Empowering others is a beautiful way to improve systems and practices at the same time of meeting social emotional needs and leadership goals of employees. The climate and culture will thrive as the people thrive!

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    1. Yes Julie. We feel the same way. We would love to see some positive change and innovation in the field of education to bring more balance into the curriculum between “being” and “doing”.

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    2. I am also passionate about applying coaching to education and would love to collab with you on this!

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    3. oh my gosh, yes yes yes to this, Julie. I feel the same way. In fact, many of our global communities like education and health care systems would benefit from a holistic approach that includes Co-Active Coaching and Co-Active Leadership. I’m giddy just imagining what is possible. Great observation here.

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  6. Thank you, CTI, for offering more ways for people to become familiar with Co-Active Coaching and Leadership.
    I’ve taken all the programs, and I have gained so much value for my everyday life, including my personal and professional relationships.
    This past year has been a doozy.
    Having Co-Active tools in my “quiver” has often saved me from “spinning” – it’s helped keep me focus on what’s most important in EACH moment. I always recommend Co-Active programs to friends, family, associates, and I will be sharing this generous offer, for sure!

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  7. I love the idea of coaching others to improve their relationship with their self, others, and the wider world. Relationships have always been a core motivation for me, so it is with awe that my find myself moving in this direction — learning the coactive process for supporting others with becoming who they are.

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  8. I completely agree that we need more coaches — and appreciate you all making it more accessible for people to become coaches!

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  9. Great knowledge!

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  10. What an eye opening perspective, particularly regarding the levels of listening. As I reflect on myself and interactions I’ve witnessed, it’s certainly interesting to consider how our collective experience over the past 18 months has impacted our individual ability / willingness to listen at certain levels.

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    1. Helping students see the many pathways to becoming leaders is one of my core passions – I love when they realize they’ve had the potential all along, and maybe just needed different frameworks and language to step into who they are. Thank you for sharing this opportunity!

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  11. True listening is such a gift! Thank you for this post and opportunity.

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  12. I’ve been tod by experienced, successful coaches “look nowhere else for coaching certification”

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  13. In my field, there are a lot of trainers. But I feel that training only gets you so far. And at some level we are dealing with too much content and trainers are possibly just adding to the problem. Once I switched from Training to Coaching, I’ve been able to deepen my impact for the people that I serve. It has perhaps been the most gratifying experience of my life.

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  14. Yes. Now more than ever we need coaches— it’s all about relationships… that is the way we all learn from the lessons of this time and move forward.

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  15. wow I loved the 3 lenses for relationships, it certainly was a difficult time but also an opportunity to explore relationships and specially to STOP and “feel with mind”. I would love to become a certified co active coach and contribute from my Latin American perspective.

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  16. Thank you for such an explorative article, deep listening or level 3 listening isn’t only a skill but is an art. An art we need more of, now more than ever!

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  17. with the pandemic almost behind us, now seems like the perfect time to engage in coaching!

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  18. So looking forward to learn more when I win (see what I did there?) the summer leadership training! I have a group of 20k women on Facebook that I lead by encouraging authentic relationship building to grow their network – and in return – their bottom line! They deserve a leader to show up with valuable information and I know Co-Active is THE place to gain this knowledge. Thank you for the opportunity!

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    1. Amber can’t win if I win” see what I did there” people just need other people to communicate with and if when you communicate you actually help them, all the better. I just wanna help people in this life.

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  19. The world is collectively healing and I am grateful and honored to be an example of that healing in my own personal transformation, stepping fully into my role as a leader and a coach for people to find their passion and purpose at work.

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  20. What an amazing opportunity to learn further knowledge or begin an experience for coaching and holding space for people! I have almost finished coaching training with another institute and am excited for any opportunity to further my knowledge. Thank you for offering this opportunity to your audience.

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  21. A friend recommended CTI based on his own experience with the training. I appreciate that CTI provides an option to start with the Fundamentals training as an intro for anyone who isn’t ready to commit to a larger training program.

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  22. As a career HR and recruiting professional, I respect the need for people to be heard. The workplace need more people willing to listen and support each other.

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  23. Looking forward to this next chapter in my story.

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  24. As I how this last year had effected many of us, I see that coaching IS needed in the world more than ever. Coaching to adapt to what has happened and to create strategies to get back on track but also this time has made so many very reflective and people seem wanting big changes in there lives.

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  25. So many people out there are struggling, personally, professionally, etc. They need a listening ear and to know they are supported.

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  26. All so true – my own experience being coached by a CTI coach has been transformational in my professional and personal life. More important than ever.

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  27. Thank you for this article! 100% agree with everything outlined here. Always grateful for the input from Co-Active and the trainings provided to make this world a better place!

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  28. The importance of coaching is becoming more and more apparent as I see friends and family floundering in this changing marketplace

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  29. I’ve been increasingly interested in developing coaching skills and can see more and more how necessary they are in the current (and future) world we are building!

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  30. Thank you for this post. Coaching is still more relevant in face of covid second wave, specially in countries like Argentina where vaccination is awfully delayed and with new lockdown in place.

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  31. I am so happy that I have followed my heart and intuition that has led me to start my coaching business. There are so many people that can benefit from this amazing tool.

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  32. Hello!

    We all need to be the observer of first ourselves, our thoughts and others. We can only control our reaction to what is going on around us. Love this program for the structure it offers to support all personality types.

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  33. Interesting

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  34. I was referred your course and institute by my life coach and very excited to learn more!

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  35. There is always much to appreciate! As a public school district educational leader, this year has been difficult, but has been one that has helped us awaken to new possibilities. Thanks to CTI for always providing important ways for me to grow and help out leaders transform our organization to impact and change the lives of the children we serve.

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  36. The pandemic has shown us that empathy is needed more than ever. Many people have felt stuck, disconnected from their values and loved ones, and sometimes suffering losses. Co-Active coaching has helped me empower my clients and those around me during this difficult year

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  37. Couldn’t agree more!

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  38. So curious to experience and learn about the co-active method!

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  39. As the world changes, as we change, we all need change more than ever before.

    Let’s collaborate to make the change we seek to make.

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  40. I was coached by coach Bam, even she has just finished the fundamentals , i found it so helpful for me. I cant wait to be coached by her fully once she completes all the levels of coaching. Thank you CTI and i fully agree, the world needs more coaches.

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  41. I’ve fallen off my coaching path and had a crazy “aha” moment this morning that serindipitously lead me to this site. I’m seriously languishing and I think coaching is an antidote to getting that forward momentum that so many of us are looking for right now.
    Excited to jumpstart my coactive journey!!

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  42. What a great gift to give and to receive. You’re right, the world needs more coaches, now more than ever. It is such an honor to work in this field, with people who are passionate about partnering with others to create positive change.

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  43. I was referred your course!

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  44. This year has been filled with so many challenges. However, the shifts many people are making as they explore ways to find balanced lives–with a focus on our values and purpose– has been inspiring. The role of a coach in helping people “reflect, gain self-awareness, connect the learning to purposeful ideals, and taking action around what is important” is critical. While these steps are invigorating, they are challenging. Having the support of a coach as we step out of the past into possibility is tremendous.

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  45. Thank you for sharing this post on the power of relationships and deep listening. Your program really resonates with me and parallels much of what I cultivate in student-centered learning environments. I am really looking forward to learning more about how your program can impact my life and my ability to help others thrive.

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  46. It’s so encouraging to see all of the growth that’s come out of such a strange period in time. I’m excited to see what the future holds.

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  47. What an amazing opportunity the recent past has offered us to reflect on all 3 levels of relationship! Coaching can help us as individuals, in relationship, and as a global community to navigate the continued work of integrating the learnings of this challenging time into the fabric of a healthier and stronger society. All the coaching love!

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  48. Yes! Level 3 listening reminds me so much of mirroring — a skill that so few people know how to do and most people need to feel seen and heard. Excited to learn more.

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  49. Great article and such powerful concepts! Especially love the idea of three levels of listening — no wonder i felt like the coach i worked with could read my mind!

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  50. This is so powerful.
    I think about how disconnected and separate I was yet throughout this entire year; de-armoring that through connection with other humans and being able to unite through time and space – not only healing myself but collectively healing. More empathy – more leaning into the discomfort – more compassion. It’s been so transformative and truly has opened up the door for me to seek a whole new way of existence

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  51. One of the best projects I’ve ever worked on in my career was with a coactive coach as the facilitator. I want to give that gift to others.

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  52. I’m excited about what is being taught here! Coaching is just as much about taking care of the self as it is taking care of others. These skills will create healthier coaches which equals healthier clients & and a healthier world!

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  53. Deep listening, deep connection, and being in action together with authenticity spoke so clearly to me in this post. Whether that’s with each other, our surroundings or our planet. Looking forward to the opportunity to learn more and co create together. Thank you.

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  54. Hi team I would love to learn more and help people eve old with this knowledge

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  55. Can you imagine a world in where we all engage in Level 3 listening? Think of what we could accomplish within conflict, disputes and disagreements if we focused on really listening with the desire to learn and understand. I want to be a part of that transformation! Thanks for this post!

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  56. There is no question this last year has prompted so many of us to reconsider our relationships with ourselves, others and the world around us. There are opportunities to coach and be coached around every corner, now more than ever before. I want to sharpen my coaching skills first and foremost so that I can become a better fellow human to those around me as we navigate the creation of “new normal” together.

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