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What Is Co-Active Coaching?

Co-Active Coaching® has impacted the lives and careers of thousands of managers, leaders and coaches around the world. It has led to CTI® becoming the world's first ICF-accredited coach training program, the most widely used textbook in the industry, Co-Active Coaching, the largest number of certified coaches globally and a powerful, innovative Co-Active® Leadership Program that unlocks participants’ unique and natural leadership strengths.

The CTI® coaching philosophy holds that people are naturally creative, resourceful and whole — completely capable of finding their own answers to whatever challenges they face. The job of a Co-Active Coach® is to ask powerful questions, listen and empower to elicit the skills and creativity a client already possesses, rather than instruct or advise.

What Are the Advantages of Training with CTI®?

There are 7 important characteristics of an outstanding coach training program, and CTI® has them all!

Learning that moves you from your head into your being — similar to experiencing a bicycle ride rather than talking about it.

Greater depth through multi-day immersion in hands-on coaching practice, rather than through teleclasses. Advanced courses provide continuing edge.

Being physically together is essential to creating and learning from interpersonal dynamics that are crucial to understanding yourself and others.

Co-Active Coaching® sticks because you help others discover their own answers in the context of a collaborative and creative relationship. Co-Active Coaching® is the hallmark of CTI's work.

Individualized exercises unleash your own personal coaching competencies, wisdom and instincts that lie dormant.

Largest community of certified, practicing coaches to help you through the crucial early stages of putting your new skills to practice.

Assurance of working with the oldest and largest accredited coach training school in the world with methods and models that work.

We invite you to use these qualities as a way to compare coach training organizations, so you will have the information you need to make a decision that’s right for you.

Do I Have What It Takes To Be a Coach?

Successful coaches come from all walks of life. We’ve learned that people bring in all their unique talents and interests and design their coaching around what's important to them (business executives, teams, managers, leaders, human resource professionals, trainers, consultants, therapists, teens, medical conditions — to name a few.)

People who are attracted to coaching seem to have a calling. They often feel they’ve been coaching and want to take their skills to a professional and more effective level. What makes a great coach is someone who is curious, believes in possibilities and has the ability to see the magnificence of others.

Participants simply need to be fascinated by human potential, inspired by individual creativity and unwaveringly committed to holding others creative, resourceful and whole. Great coaches are people who are committed to their clients’ growth and to their own continuous learning.

What Issues Come Up In Coaching?

Anything and everything! With proper training, you’ll have the tools and techniques to be there with your client in each moment as they define what is true for them, make powerful conscious choices that move them forward toward their dreams. Coaches do not coach addictions, deep wounds, abuse issues, suicide, mental illness, etc. A professional coach knows when to refer their client to a therapist. Coaches do not give financial, real estate, legal or medical advice — a professional coach knows when to refer their client to experts in other professions.

What’s the Difference Between Coaching and Therapy?

Psychotherapy generally deals with people who have emotional/behavioral problems and disruptive situations — and seeks to bring the client to normal function by focusing on dysfunction. The primary focus is on healing.

Coaching on the other hand deals with functional people who want to move toward higher function — and achieve excellence while creating an extraordinary life. The primary focus is on evolving a manifestation of potential. And, healing is often a side effect.

Additionally, the expectations and focus the client brings to the professional relationship sets the context as coaching or as therapy.

I Already Feel Like I’m Coaching. Why Do I Need Training?

Many people who seek out coaching believe they have already been coaching. It’s true that our students are typically good listeners and care about people. However coaching skills are very specific, and most people can understand the depth of true coaching only after they've experienced professional training.

If you were looking to drive a large truck, teach kindergarten, or sell real estate, you would get the training and permits you need to do the job with skill and confidence. There's no question that training is a must for professionals.

“I thought I was a good coach until I went into Certification. There I found a direct payoff to clients and I doubled my income last year.”

Andy Denne CPCC, Avignon, France

Does Co-Active Coaching Work in the Corporate Environment?

Smart businesses know the value of coaching. Manchester Inc. recently released the results of a study that quantifies the business impact of executive coaching. The study included 100 executives, mostly from Fortune 1000 companies. Companies that provided coaching to their executives realized improvements in productivity, quality, organizational strength, customer service and shareholder value. They received fewer customer complaints, and were more likely to retain executives who had been coached.

In addition, a company's investment in providing coaching to its executives realized an average return on investment (ROI) of almost six times the cost of the coaching.

Among the benefits to companies that provided coaching to executives were improvements in:

  • Productivity (reported by 53% of executives)
  • Quality (48%)
  • Organizational strength (48%)
  • Customer service (39%)
  • Reducing customer complaints (34%)
  • Retaining executives who received coaching (32%)
  • Cost reductions (23%)
  • Bottom-line profitability (22%)

Among the benefits to executives who received coaching were improved:

  • Working relationships with direct reports (reported by 77% of executives)
  • Working relationships with immediate supervisors (71%)
  • Teamwork (67%)
  • Working relationships with peers (63%)
  • Job satisfaction (61%)
  • Conflict reduction (52%)
  • Organizational commitment (44%)
  • Working relationships with clients (37%)

How Do I Complete the Coaching Program?

Our program consists of 5 in-person core courses taken in order (Fundamentals, Fulfillment, Balance, Process, and Synergy). Each weekend course is held Friday through Sunday. If you enroll in all 5 courses, you will receive a discounted incentive price. We’ll need a deposit to hold your space. You can also choose to enroll one course at a time, however the prices are slightly higher. Visit our Pricing & Registration page for more details.

When students are ready to take their coaching to a deeper level, they look to our Certification Program for one-on-one supervision to further refine their skills. Once you have completed the Synergy course and have 5 paying clients, you may apply for the Certification Program. This part of the program takes 6 months and is done entirely over the phone.  Enrolling in the Certification Program, gives you access to support systems to help you acquire these 5 clients.

After completing the Certification Program you will take a written and oral exam (additional fees apply which a Program Advisor will explain). When you pass the exam, you will be awarded the designation of Certified Professional Co-Active Coach® (CPCC) If you take advantage of our incentive, the entire program comes at a significant discount (includes the Core Curriculum, Full Package Certification Program) and can be completed in as little as a year.

How Long Does the Program Take?

It takes between approximately 12 months to become a Certified Professional Co-Active Coach® (CPCC). The 5 core courses take six months on average, and the Certification Program takes an additional six months.

Are there Prerequisites for the Core Courses or Certification?

There are no prerequisites for the first core course, Co-Active Coaching® Fundamentals. However, the subsequent four workshops in the core course curriculum (Fulfillment, Balance, Process and Synergy) must be taken in order and therefore the only prerequisite is to take the prior course.  To qualify for the Certification Program, all five core courses are required to be completed.

Do I Have to Take the Courses In Order?

Yes. Co-Active Coaching® Fundamentals gives an overview of skills and creates the foundation to build skills in the intermediate series of courses and Certification Program. Each course builds on the last.

What Qualifications Do Your Leaders Have?

Every CTI leader has completed our core course curriculum, Certification Program and intensive 10-month long Co-Active® Leadership Program. If they pass our rigorous application and audition process, they must also complete a 6-month series of advanced coaching and leadership practicum while maintaining an active coaching practice. We have the most demanding leader training requirements of any school — and it shows! Learn more and meet our leaders on our Faculty page.

Is a Credential Important?

Although a credential is not a requirement at this time to be a practicing coach, we highly recommend that you become a Certified Professional Co-Active Coach® (CPCC). CTI’s Certification Program offers the most rigorous and thorough training in the industry, and gives our coaches the expertise, experience and confidence to take their coaching to the world. After successful completion of the program, students are eligible to take the written and oral certification exam, with the goal of becoming a Certified Professional Co-Active Coach® (CPCC).  Training hours you complete at CTI®  are recognized by the  International Coach Federation  (ICF) and are applicable toward an ACC (Associate Certified Coach), PCC (Professional Certified Coach) or MCC (Master Certified Coach) credentials.

As a leading-edge school of coaching, our founders’ involvement with the ICF from its very inception has resulted in a significant influence on the industry, including much of the framework adopted by the ICF to represent coaching competencies and ethics. Indeed, CTI®  became the very first organization to be accredited by the ICF.
By setting a standard of excellence, we are creating a profession that people can trust — a significant benefit in your marketing efforts to build credibility. Further, we believe that it is better to set rigorous standards and self-regulate versus government-created standards.