With over 22 years’ experience in the field of strategic communications, Bassem has gained profound insight on building media relations, initiating crisis management strategies, elevating brand awareness, and implementing innovative and successful strategies for companies with multi-billion-dollar portfolios. In addition to his management, mentoring and interpersonal skills, he is committed to comprehensive training programs in leadership, protocol and coaching. Bassem is a member of the International Coaches Federation (ICF), for which he currently holds the Professional Certified Coach (PCC) credential. He also holds the Certified Co-Active Professional Coach (CPCC) credential from the Coaches Training Institute (CTI). Bassem is based in Dubai, UAE.