With a focus on Asia, and blending innovation, leadership and engagement into her work, Elfarina believes in the courage to be ‘Creators of Value; Leaders of Impact for a better age’. Her diverse career spans hospitality, brand, events and organizational management across Europe, Australia and Middle East over 10 years. A pioneer in many fronts, she holds a BBM with her alma mater and an MSc in Innovation with Singapore Management University. As a coach and facilitator, she injects courage, fresh perspectives and determination to push boundaries for change. Elfarina is the first Singaporean CTI faculty based in Singapore.