Have you ever opted into a low-priced digital product? Chances are good that it led you to further engage with another product from the same creator. And in many cases, it drew you to access even more at a deeper level. This method of progressive client acquisition is alive and well in the competitive world of coaching.
New coaches quickly discover that attracting clients while maintaining the value of their services can be challenging. A low ticket offer can be an effective bridge that draws in potential clients without undervaluing your premium coaching packages. But what exactly is a low ticket offer, and how can you implement one to scale your business?
Why Do Coaches Need a Low Ticket Offer?
A low ticket offer is an entry-level service or product for your ideal client that provides significant value at a low price point. These offers can take various forms, like mini coaching sessions, digital workbooks, or short-term challenges. No matter which format you choose, your offer is beneficial. A low cost digital product will help:
- Building Trust – Potential clients experience your coaching style with minimal commitment.
- Lead Generation – Attracts a larger audience, filling your pipeline for high-ticket coaching.
- Overcoming Buyer Indecision – Helps clients take the first step without significant financial risk.
- Scaling Your Business – Creates a passive income stream alongside your premium services.
- Attracting More Clients – Serves as a powerful marketing tool to showcase your expertise.
A low ticket offer exemplifies working smarter, not harder. When you have a pre-made product consistently putting you in front of your ideal customer to give them a sample of who you are and the value you bring to the table, it markets for you while you work on other things.
How to Create Your Offer
There are streamlined steps you can take to create your customized tool, no matter your coaching niche or the product format you choose. Keep your ideal client front-of-mind as you follow this pathway:
Identify a Specific Problem Your Ideal Clients Experience
Conduct market research to learn what challenges your target audience faces. A low ticket offer should increase your coaching presence and provide a quick, tangible solution to an urgent issue they struggle with.
Outline the Solution
Once you know the problem you are solving, you should outline clear, doable steps toward a solution clients can understand and implement quickly.
Determine the Offer Model
Decide whether your low ticket offer will be a one-time purchase, a subscription, or a limited-time workshop or webinar. Choose a format that suits what your audience prefers.
Set the Price
Price your offer competitively. The cost should be low enough to encourage impulse purchases but still indicate that it provides value.
Package and Market Your Offer
Curate and present your product professionally with engaging visuals, relevant testimonials, and a clear next step.
Offer Bonuses or Add-ons
Include bonuses like worksheets, additional video content, or short follow-up sessions to increase perceived value.
Because your offer solves an immediate problem, it quickly builds trust and allows clients to access even more from you. Ultimately, the goal is to attract more coaching clients.
Top Strategies For Client Attraction
Create Value-First Design
To help clients experience value immediately, structure your low ticket offer around these principles:
- Identify a Specific Problem – Address a niche issue directly.
- Quick Win Delivery – Provide results within 24-48 hours.
- Immediate Use Tools – Include templates, checklists, and guides.
- Before/After Scenarios – Demonstrate transformations.
- Digestible Format – Keep content concise (15-20 minutes per module).
Repurpose Content to Create Low-Ticket Offer Content
You don’t have to start from scratch. Repurpose some of your existing coaching materials by:
- Breaking down existing content into smaller modules.
- Converting one-on-one coaching insights into group formats.
- Transforming client success stories into teaching examples.
- Adapting workshop content into self-study resources.
- Offering multiple content formats on the same topic (video, audio, text).
Market Your Low Ticket Offer
The internet is your friend. Cross-promote your coaching offer on multiple platforms:
- Social Media – Create Facebook posts, Instagram Reels, TikTok videos, and LinkedIn posts.
- Email Marketing – Curate simple sales funnels to nurture leads.
- Networking – Engage in conversation through Facebook groups, Reddit threads, and in niche communities.
- Paid Ads – Use targeted ads if applicable.
Transition Low-Ticket Clients to High-Ticket
Build logical pathways to guide clients from your low-ticket digital products toward your premium coaching programs:
- Offer a clear CTA directing them to high-ticket offers.
- Provide exclusive discounts or bonuses for upgrading.
- Use personal follow-ups to engage interested clients.
- Showcase transformation testimonials from successful clients.
Best Low Ticket Coaching Offers to Grow Your Business
Below are proven offers that help coaches in all niches provide value while nurturing and gaining new clients. Each of these products and services can be priced below $100:
Live Workshops
- 60-90 minute focused training
- Real-time Q&A
- Workbook or action plan included
- 30-day access to the recording
Pre-Recorded Workshops
- 45-60 minute modules
- Lifetime access
- Supplementary resources
- Self-paced learning
Digital Products And Resources
- Goal-setting workbooks
- Assessment tools
- PDF guides
- Reflection journals
Mini Coaching Sessions
Strategy Sessions:
- 30-minute focused consultation
- Pre-session questionnaire
- One specific challenge addressed
- 7-day email support
Laser Coaching Calls:
- 20-minute intensive coaching
- One breakthrough goal
- Recording provided
- Follow-up check-in
Memberships Or Subscription Programs
Community Access:
- Monthly group Q&A calls
- Resource library
- Peer networking
- Accountability threads
- Monthly challenges
Content Libraries:
- Weekly coaching tips
- Monthly masterclasses
- Templates and tools
- Members-only podcasts
Group Challenges
Short-Term Intensive:
- 5-7 day focused challenge
- Daily prompts and tasks
- Group accountability
Transformation Programs:
- 21-30 day structured program
- Weekly live check-ins
- Progress tracking
We recommend “trying on” a few of these ideas to see which ones feel most natural for you to create first. Conduct market research to see which options appeal most to your ideal clients. Before building your first product, outline a pathway toward your premium coaching program or service to see if there is a logical flow.
Explore Coaching Fundamentals With Co-Active
A well-crafted low ticket offer can be a game-changer for your coaching business. It generates leads and works to build trust while it presents a clear path for clients to opt-in to your high-ticket coaching packages. Client transformations happen along a journey with a coach, beginning with these early stages of connection and trust. Coaches who refine their coaching skills and understand their clients so well that they create irresistible offers ultimately experience the satisfaction of helping their clients experience lasting transformation.
An ideal place to begin refining your coaching skills is through Coaching Fundamentals at Co-Active Training Institute. This course can be taken on its own or as an introduction to the rigorous ICF-accredited certification pathway. Expert mentorship and innovative strategies come together in an experiential learning environment to support your success and launch you into a meaningful career as a coach.