Co-Active® Training Institute (CTI) is known for the quality of our courses, course materials, proprietary models and other learning programs, including how we create the context for learning. We are also known for the unique skills and expertise of our CTI-trained, front-of-the-room leaders and certification faculty (“Faculty”).
With over 20 years of experience in designing and delivering powerful experiential programs, CTI’s students and organizational clients have come to expect standards of excellence that are uniquely associated with CTI products and our Co-Active® brand. CTI has invested many years in successfully building the Co-Active® brand and its identifiable products and wants to partner with you in respecting that investment.
People who experience CTI’s content are often inspired and may wish share it with others. Although we understand these desires, CTI students, faculty, alumni and others must act as a partner in the Co-Active® movement by only using the CTI content in a way that is permitted and intended by CTI; for this reason we have established these CTI Intellectual Property Guidelines.
Co-Active® Training Institute’s (CTI) Intellectual Property includes but is not limited to:
Its trademarks (e.g. “Co-Active®”)
Copyrighted documents, videos, presentations, etc. (e.g. course timelines, manuals or “ELG’s,” the Co-Active® models, etc.),
Confidential trade secrets, as well as “know-how” (e.g. the special way that CTI faculty are trained and deliver its courses).
The specific skills, principles, techniques, and exercises delivered throughout its courses as well as the specific way they are woven together. There are certain specific components within CTI courses that are not CTI’s Intellectual Property as stand-alone exercises or components, however the context in which they are delivered is CTI’s Intellectual Property. See section below, “Examples of CTI’s Intellectual Property,” for additional guidance.
In addition to establishing copyright protection on all materials produced by CTI, CTI has also obtained trademark protection in connection with many of its key products and services. Still other materials are considered proprietary trade secrets and are kept confidential by CTI.
CTI reserves all of its legal rights relating to all CTI Content.
As an alumni of our courses or a Faculty member, you may feel as if Co-Active® and CTI’s Intellectual Property is “in your bones” and very much a part of who you are and how you show up in the world. We love this and encourage it! You being Co-Active® is not a misuse of CTI’s Intellectual Property. Also as one of our trained coaches or Faculty members, you are welcome to use our Intellectual Property in your one-on-one or team coaching of others. The distinction arises when/if you are training others to be a coach or training others in our content.
Contact us to discuss further if you have any questions.
Using Co-Active® IP
Individuals or entities that have not paid for, have not participated in a CTI program/course, or otherwise obtained a license from CTI may not use CTI’s Intellectual Property in any way without the express written permission of an officer of CTI.
Regarding Co-Active® books: CTI appreciates that anyone may read and learn individually from the Co-Active® books. However, when the book is used as a teaching tool in a group setting, CTI requires that any teacher inform the group that he or she has not been trained by CTI, and is only giving their opinion of what the book says. Such teachers may only teach about the content of the book(s) and their opinions of it but may not purport to train students in how to be a Co-Active® Coach. Also, such teachers are not allowed to brand any courses as Co-Active® courses and students of such courses may not consider themselves, or otherwise purport to be, trained as a Co-Active® Coach.
People currently enrolled and have not yet graduated or received a certification from CTI (“Students”) may use graphics of the Co-Active® branded models in an unpublished presentation to their clients, provided they use it in the whole, in an unaltered format and credit CTI with the following annotation:
Students wishing to refer to a CTI Co-Active® Model, in a training or social media group they have designed, may do so only for illustrative purposes, with the same annotation above, and must state clearly that their training or social media group is NOT a CTI sponsored Co-Active® training or group. Students should provide a copy of each such use to CTI in advance and CTI reserves the right to review and deny the right to such use at CTI’s sole discretion.
Students may not use the word Co-Active® in the training or social media group title; and at all times the word Co-Active® must be used with its ‘registered trademark’ symbol as follows: Co-Active®.
All CTI Students and Graduates of the Co-Active® programs have permission, and are encouraged, to use any and all of the principles and skills taught in the classroom to elevate their skills as a coach and/or leader (i.e. for use in their coaching practice or at work), including the use of the Co-Active® Coaching and/or Leadership Models for illustrative purposes only, with proper citation to CTI as above. Students are not permitted to instruct their clients in how to be a Co-Active® Coach, nor do any non-Faculty have permission to use the Timeline, the classroom exercises, or to reproduce any portion of course manuals without the express written consent of CTI. These elements are the sole property of CTI and any use of these elements without the express written consent of CTI will be considered a violation of CTI’s intellectual property rights. By “Timeline” we mean the unique design of the sequence of exercises within the program and how they are presented.
In addition to all of the rights of Students, CTI students who have taken CTI’s coaching courses Fundamentals through Synergy (“Coaching Graduates”) may identify themselves in any marketing as a “Co-Active Coach®.” Students who have completed all requirements of CTI Certification, including passing their written and oral exams and receiving notice from CTI that they have passed Certification, may identify themselves in any marketing as a “CPCC” or “Certified Professional Co-Active Coach®.”
All graduates, including Coaching Graduates, CPCC’s, and Leadership Graduates, may also use the CTI® logo on their email or website, to indicate they were trained by CTI, but only with the registration mark and only where it is embedded with a weblink to www.coactive.com. CPCC’s may use the CPCC logo on their email or website, to indicate their CPCC status, but only with the registration mark and only where it is embedded with a weblink to www.coactive.com. Graduates may not state they are official partners or affiliates of CTI, or that the CTI organization in anyway endorses their business.
In addition to all of the rights of Graduates, current CTI Faculty members in good standing may identify themselves in all marketing as CTI® Faculty, provided the registration mark is used and the usage is embedded with a weblink to their current faculty member biographical listing on www.coactive.com. Any such usage must be immediately taken down or removed once an individual is no longer an active faculty member as determined by CTI. Current CTI Faculty may also use the Timeline, the classroom exercises, and reproduce course manuals in connection with and for the period of conducting an approved course on behalf on CTI.
If a Faculty member wishes to deliver a CTI course within an organization, they must contact firstname.lastname@example.org to discuss options through the Faculty Partnering Program. If a Faculty member is using CTI’s Intellectual Property when delivering to the Faculty member’s organizational clients without official approval from CTI, they are out of compliance with this policy.
This list of Intellectual Property is not exhaustive but is intended to provide several common examples to aid in your adherence to CTI’s Intellectual Property Guidelines.
All Co-Active® models including the Basic Skills, Contexts, Cornerstones and Principles:
Co-Active® Coaching Model
Co-Active® Leadership Model
Co-Active® Leadership Map
Co-Active® Relationship Model
All timelines and manuals, a.k.a. Experience Learning Guides (“ELGs”)
Co-Active® Fundamentals (also referred to as Fundamentals of Co-Active® Coaching)
Co-Active® Coach Certification
Co-Active® Leadership Program
Co-Active® Leadership Experience (“CLE”)
Co-Active® corporate or organizational courses (e.g. Internal Co-Active Coaching, Accelerated Internal Co-Active Coaching, Relationship Agility, Coaching Skills for Business Leaders (f/k/a Talent Champions), Co-Active customized courses, etc.)
Any other current or future CTI program
Exercises and Concepts
Levels of Listening (specifically the language, descriptions, examples, and context within coaching)
Designed Alliance (specifically the language, descriptions, examples, and context within coaching)
Captain and Crew (specifically the language, model, and context)
5 Dimensions of Leadership
Wheel of Life/ Wheel of Work (specifically the presentation, context within coaching, etc.)
100/100 in relationship to Leader Beside
Coach the Client vs. the Topic
Peak Experience (specifically the way it’s used)
Bottom Lining (specifically as an important coaching skill)
Future Self Visualization
Being name tags
Acknowledgment and Metaphor line (specifically the course exercise)
Commitment line (specifically the way we do it)
Colors from Retreat 4 of Leadership Program
I AM Typing from Retreat 1 of Leadership
Alignment vs. Agreement from Retreat 2 of Leadership
The Fan Monitor Exercise from Retreat 3 of Leadership
There are several common terms or phrases used in CTI courses. Of course you have every right to use these terms, however the context in which CTI delivers these concepts is proprietary to CTI:
Purpose (specifically the way it’s presented and used in CTI courses)
Values (specifically the way it’s presented and used in CTI courses)
Visioning (specifically the way it’s presented and used in CTI courses)
Acknowledgment (specifically the way it’s presented and used in CTI courses)
Thank you for respecting our work and helping make Co-Active® real in the world! CTI welcomes the opportunity to have a conversation with individuals who want to utilize it’s intellectual property in alignment with these guidelines.
All contents related to our programs is considered Intellectual Property (IP) of Co-Active® Training Institute (CTI). Use of intellectual property outside of one-to-one sessions is prohibited without the specific written approval of CTI.
To learn more about what is included in CTI’s Intellectual Property please read the IP Policy.
Contact us with questions, or to request written approval for use of specific IP.