2021 So Far: Looking Back and Looking Forward

As we head into the end of the third quarter, we want to let you see into what CTI has been focusing on in the first half of 2021 and provide insight into how we are holding and delivering course experiences for the rest of the year. And as we all navigate this new territory of life and work, we think it is more important than ever to find ways to be in relationship. We crafted this message with that spirit in mind and hope it serves as a point of connection.

Our Commitment to Transformation 

The last year has been a dynamic and intense journey, but we continue to make intentional strides in evolving our business and the ways in which we offer transformative experiences. What has made that possible is our commitment to transformation, which has been informed by our stakeholders’ perspectives, shaped by external events, and fueled by cycles of learning and integration.

One of the things we are understanding and seeing is the obstacles getting in the way of scaling Co-Active work.

COVID-19 was a powerful teacher and forcing function for us to learn that we could deliver transformative experiential training and development in a virtual environment.

We are so grateful for our faculty teams who quickly pivoted the content and gracefully translated their in-room leader presence online. And we are overwhelmed with appreciation for all the new and existing customers who ventured into this environment with us. It has been a learning experience for all, but also one from which we have all benefited.  

And as we re-imagine and re-engineer how we deliver Co-Active work around the world, we are clear that we must integrate equity into CTI’s legacy and strategy. This means that the intentions of our legacy must be held to account.  

We must evolve to meet the human experience where it is now and understand that while our strategy exists in a capitalistic system, we get to choose how we participate in that system.  

We will use our leadership and positions of power in life-affirming ways.

In doing so, we get clear on the actions we can take to usher in a world that is more inclusive and diverse. Further, we do our part to dismantle systems of oppression and marginalization that exist on a global scale.

In every transformative experience there is integration and application. The past year has helped us metabolize many learnings that are informing how we will approach the next six months. Most of the insight we have gained is being applied to the areas of product delivery and equity as a core pillar of our business.

The Future of Delivering Training 

At CTI, we understand that for some, getting together in person is important—especially after being physically distant for such a long time. And while we have had success delivering our product online, we are actively committed to finding the best way to reintegrate in-person training. 

That said, in many places, the pandemic proves to be too volatile and unpredictable for us to safely run our courses in person. As a result, we have made the decision to continue online delivery while we assess what is needed to bring people back together in our direct markets. 

In addition to providing a higher degree of safety, delivering our training online is more sustainable and environmentally responsible. It’s also providing access to more people around the world without sacrificing the quality of learning. These are factors that we will continue to include in our considerations for the delivery of our product pathways in the future.

Equity, Inclusion, Diversity, and Wholeness 

At the start of this year, we embarked on a partnership with the Dignitas Agency to help create a strategic framework that aligns our company vision and purpose with equity and acts as a touchstone for prioritization and decision-making. The North American anti-Black-racism movement moved us into a deeper level of responsibility around equity, diversity, inclusion, and wholeness.  

Through our work with Dignitas, we have recognized and moved into understanding a broader frame of systemic marginalization and oppression on a global scale.  

Not only have we been weaving equity into our business strategically; we have begun taking the steps needed to integrate equity into our product experiences.   

We recently completed an in-depth external review of our curriculum through the lens of equity, diversity, and inclusion. Later this year, we will be applying a series of review-informed recommendations to both our curriculum design and the training and development of CTI’s faculty and staff. 

In the first half of this year, we also activated a partnership with Coaching For Everyone, designed to take cohorts of BIPOC (Black, Indigenous, and other people of color) individuals through Co-Active Coach Certification.  

We have also launched the CTI Scholarship Program, to create more opportunities for people to access Co-Active training.   

Transformation and True Nature 

For decades, one of the propositions of Co-Active work has been that while Co-Activity is transformative, it doesn’t change you into something different. Rather, it serves you in becoming more of who you truly are.  

To many, the CTI that is here today is unrecognizable to the organization that was here a year ago. However, it is not so much that it has changed away from what it was, but that it is in a process of becoming more of what it truly is.   

Thank you for witnessing us in our evolution and our commitments. We hope that wherever you are in the world, you are finding respite and strength amid all that life is presenting. 

With appreciation and in relationship,
Carey and Carlo, Co-CEOs