Begin Your Journey

Let's create a new language of leadership, together!

For the last 30 years the Co-Active Training Institute (CTI) has been offering the gold-standard in coach training and leadership development for individuals and organizations. Now we are creating a new language of leadership. Let's do this together. 

Business Building for Co-Active Coaches

Empowering You to Launch a Thriving Coaching Business

We’ve been training professional coaches for more than 30 years. Our faculty team includes Professional and Master Certified Coaches who have been running successful coaching practices for decades.

Our coach training program equips you with the skills to coach at a professional level, but those aspiring to be independent coaches also need to develop their business-building skills. This is why our program includes business-building training sessions for all current and past participants of our coach training program.

Our business-building sessions are designed to support your success. Learn from a thriving coaching business owner about marketing your business, finding your unique brand, and avoiding the common pitfalls of those new to the business of coaching.

What to Expect in the Business-Building Sessions

We offer learners access to a series of 6 interactive, live business-building sessions that can be completed in any order. Just like in a Co-Active classroom, participants will be on camera and interacting with their peers and session leader, bringing real examples and challenges. 

The topics covered are:

coaching skills icon

Leveraging Coaching Skills in Business

Coaching and business building are different skillsets, but there are ways to leverage the skills you learn in your coach training as you grow your business. Learn how listening, curiosity, visioning and other key coaching skills can be put to use as you build your practice. 

common mistakes icon

Avoiding 3 Common Mistakes 

Many students find that they love coaching, but simply do not know how to get started in building a successful business. Join us on this session to learn the 3 most common mistakes made by solo entrepreneurs, as well as a proven strategy to avoid them.

common mistakes icon

Getting Started in Marketing

Often people think of marketing as getting a website and a business card, but it’s much more than that! In this session, we’ll help demystify the process and get you started on a marketing plan that can easily be expanded.

Attracting clients icon

Attracting Clients:  A Fresh Perspective

Students often ask, “How do I get clients?” We make a distinction between getting clients and attracting clients. Getting clients can be a struggle, while attracting clients can lead to success aligned with your values, in addition to being a lot more fun.

Discover your brand icon

Discovering Your Brand

Knowing and owning your authentic brand raises confidence and makes it easier to attract clients. Learn the basics of authentic branding and start to assess the qualities that make up your own brand.

Your gifts icon

Your Offers, Your Gifts to the World

One of the most useful ways to promote your business is to package your coaching in the form of offers.  The question we often hear is: “What should I offer?”  In this session we will explore guidelines to help you develop offers that are inspiring to you and others.

We hold 1-2 of these training sessions each month and repeat them at different times of the day to accommodate multiple time zones.

How To Register

These business-building training sessions are available to all learners who have completed Fundamentals of Co-Active Coaching. You may attend as many of them as you like, but please note that attendance is limited so please ensure you attend any session you have signed up for.

There is an exclusive link and password for Co-Active learners to access these sessions. Please ask your front-of-room leader for access, or email us.

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.

If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked.